AllianceRx Walgreens Pharmacy Launches RightGuide to Help Minimize Treatment Barriers

ORLANDO, Fla., April 26, 2023 – AllianceRx Walgreens Pharmacy, one of the largest specialty and home delivery pharmacies in the country, is taking another step in developing innovative solutions with its recent launch of RightGuide, a custom digital engagement program that allows pharma manufacturers to seamlessly deliver educational support to patients living with rare diseases or chronic conditions.

RightGuide helps minimize potential barriers patients may encounter along their treatment journey. “The program accomplishes this through timely delivery of relevant, brand-specific content and resources, tailored specifically for those critical moments,” says Tracey James, RPh, chief operating officer, at AllianceRx Walgreens Pharmacy. “With RightGuide, we can deliver the right support — directly into the hands of patients — at the right time.”

AllianceRx Walgreens Pharmacy created RightGuide to help patients and their caregivers as they navigate the unknowns and complexities of a new therapy. Understanding barriers may be encountered at various stages throughout treatment, RightGuide offers three distinct campaigns, including:

• RightConnect – Onboarding and access
• RightStart – Therapy initiation and acclimation
• RightTrack – Ongoing engagement throughout duration of therapy

“Our patient satisfaction surveys indicate patients prefer to engage digitally. RightGuide allows us to deliver relevant information to patients exactly when they need it in their treatment journey,” says James."Patients are more likely to retain this information because it is timely, and presented in an understandable, useful format that's easier for patients to follow."

James says pharmaceutical partners are excited to receive co-branded, customized content and drug- or condition-specific resources to help facilitate adherence and retention. Pharmaceutical partners also receive campaign-specific reporting to showcase engagement metrics, including how many patients are accessing information and tools.

"Personalization drives engagement and engaged patients have stronger outcomes,” says James. “RightGuide is another way we’re collaborating with our partners to provide intentional, meaningful engagement while optimizing the patient experience and better positioning them for success on therapy.”

About AllianceRx Walgreens Pharmacy
AllianceRx Walgreens Pharmacy (AllianceRxWP.com) provides hope and care for better tomorrows to patients with rare diseases and chronic conditions by delivering medications from its specialty and home delivery pharmacies. Our advanced analytical capabilities, pharmacy expertise and technology solutions enable providers, pharmaceutical manufacturers, and health plans to deliver optimal health outcomes. Through personalized care and clinical programs, along with access to the leading number of limited distribution drugs, patients can get back to what matters most. Headquartered in Orlando, Florida, the company holds several national pharmacy accreditations and has team members across the United States.

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